Second Chance Initiative
As part of our comprehensive ‘Second Chance Initiative,’ we present two innovative measures aimed at reducing food waste. We advocate for supermarkets to abandon strict marketing standards and embrace these ‘ugly fruits.’ This is complemented by our ‘Second Chance’ marketing strategy, involving labelling the packaging of visually imperfect fruits and vegetables. This encourages customers to make informed choices, earn rewards, and actively contribute to waste reduction, thereby boosting supermarket sales.
Secondly, to minimize in-store food waste associated with expiration dates, we have introduced the ‘Second Chance Discount Fruit and Veg Unit.’ In this approach, both ‘ugly’ and ‘pretty’ packaged fruits and vegetables nearing expiry are categorized and moved to the ;discount; unit. Loose fruits are organized in crates with increasing discounts as the expiration date approaches, creating a sense of urgency and effectively boosting sales. Together, these initiatives work harmoniously to combat food waste, promote sustainability, and enhance customer engagement.
Second Chance Initiative
